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Dr. Alaa Baza: mental health, without the distance
An awareness campaign around social anxiety and post-traumatic stress, using human imagery and direct language with a clear path to booking.
Client project · delivered work
The idea
The challenge was to explain sensitive psychological topics without alarm or stigma, and to connect everyday pain with the idea of asking for help.
Creative direction
Close human portraits, a direct headline, and calm blue fields carry the message. Clinic details and booking times close every design so the next step is never ambiguous.
Scope of work
- Mental-health awareness designs
- Plain-language campaign copy
- Booking and contact templates
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